This has been a big month for CAFT. After a period of preparation, they have spent the last month targeting LVMH (a French luxury goods conglomerate) during their Annual General Meeting to demand that they drop fur from all their brands. This campaign has been massive and has had actions all over the world. 

Over 11 days of the campaign, 137 actions took place in 22 cities across 8 countries. 

One hotspot of the campaign was Paris, where local anti-fur group Collectif Sipe joined with CAFT for a day of protest on April 20th. They played images of the disgusting fur trade on a billboard truck outside LVMH’s meeting and protested outside. Then, when board members went to their hotel for the night, protesters joined them to force their message home! 

Meanwhile, CAFT-USA was being very active across the Atlantic. In New York the NYC-Animal Defense League targeted LVMH brands. For some of these, such as Dior, every single location in the city was hit. Actions took place across the country – with NYC, LA, and Boston being the cities with the most activity. In total, the campaign targeted 11 corporate headquarters, 3 museums/exhibits, 1 hotel and 1 market. 28 LVMH brands were visited overall. 

CAFT said that their method is ‘to dismantle the retail market, forcing one company after another to abandon fur, until the industry collapses’.  

‘Success hinges on a comprehensive use of resources and a collective effort from every animal advocate. Failure is not an option.’  

CAFT lists a number of different ways to get involved on their website, for those who are interested.

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